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CASE STUDIES & TESTIMONIALS

CASE STUDIES & TESTIMONIALS

What our customers say about us.

Read their latest feedback and see our innovative customer solutions.

Case Studies & Testimonials

CASE STUDIES

Canal and River Trust Inline Mailer

Customer | McCanns (on behalf of Canals and River trust)
Quantity | 430,200 across 6 versions with an amended reprint of 613,000 produced shortly afterwards.

Stock | 120gsm UPM Fine Offset 

The client wanted to produce something both informative and eye-catching, by creating an information booklet, flyer and calendar combination, within a folder, to keep all the elements together. However, although an attractive idea their allocated budget didn’t support this many print pieces.

We met with the clients, and were able to elicit that they were looking for a piece that not only provided their customers with information about various canal systems, but also had a visual element to illustrate forthcoming events. In order to facilitate this we were able to suggest a unique inline solution, which could be folded to create a desktop calendar, within their financial constraints.

When shown some drawings and a rough mock-up of our solution, the client was very impressed and asked if we could proceed. We therefore assisted their design team, by supplying them with detailed plans on how to laydown the artwork to produce the mailer, which consisted of a 6pp cover with 75mm glue flap + 8pp text.

The mailer was also pattern perforated and a thumbnail cut was placed on the flap to allow the calendar element to stand up. We spine glued the 8pp text insert and secured it to cover at the first fold with a peel able line glue to allow the guide to be easily pulled out.

An added challenge was that there were versions for 6 different regions. However we diligently checked all versions to ensure they were regionally accurate and dispatched them to Royal Mail for distribution.

Sky Stepped Edge Mailer

Customer | Sky
Quantity | 5.5 million
Stock | 130gsm Silk

Sky briefed us to produce a mailer to promote their TV bundles. Their initial vision was for a 12pp roll fold brochure, that was die cut so that all offers were visible before you opened the booklet, which when unfolded, would form a staircase effect, with offers on the steps. However, although an innovative design, Sky’s high volumes (5.5m) meant that the cost of this piece would exceed £250,000, plus die cutting, folding and posting would require a lead time of 18 weeks, longer than the 3 month offer!

We therefore set out to address the challenges of lead time and budget, while at the same time trying to maintain the essence of Sky’s idea. By utilising our web inline capabilities we were able to re-engineer the product to create a stepped edge brochure. This ensured all the offers were still clearly defined and immediately visible to the recipient before they even opened the poly bag.

Our solution meant that were we able to produce the new brochure in 3 working days from sign off, meaning that it was in the hands of customers and potential customers in under 3 weeks, and Sky’s campaign maintained its momentum. In addition to this, the cost savings were substantial, with our new approach a third of the cost of Sky’s original proposal.

This was so well received by the marketing team at Sky they have reprinted this product. Interestingly, it has also since been adopted by a number of our competitors.

Sky Tabbed Mailer

Customer | Sky
Quantity | 281,000
Stock | 130gsm Inner, 200gsm Cover

After the success of the stepped edge mailer Sky approached us to help them with their follow up campaign. Sky Marketing was looking for a mail piece that could synergise across a direct mail and door drop campaign.

Once again we investigated some of the solutions they were initially considering, but although creatively interesting they were either too heavy, exceeding the current 20g door drop regulations, or were too expensive for their budget.

They liked the idea of a peel and reveal solution but were also enthused by a postcard or brochure option. As a result, we presented a solution that combined peel and reveal with a brochure, to encourage tactile interaction with the piece, driving customers to look at the brochure content. The result was a heavier material 4pp cover with an 8pp stitched in section. This was then poly wrapped with the reveal and peel elements clearly exposed to encourage opening.

We printed the cover on our cut-star Heidleberg presses, with the text printed on our Web Press and folded inline ready for stitching. The die cutting was outsourced to Andrews Print Finishers in Slough

The client was delighted by the fact the piece was not only engaging and interactive, but creatively ran seamlessly from the previous literature.

The Times Welcome Packs

Customer | RRD (on behalf of The Times)
Quantity | approx. 7000 per week

This pack is the first mailing of a campaign sent out to customers subscribing to the paper on a quarterly basis, with vouchers sent every 13 weeks.

As a respected brand with a strong heritage, it is essential that customers perceive any communication from the Times to be of a high quality. Following their strict brand guidelines we evolved our previous pack with intricate graphical embossing and a powerful diecut ‘T’.

The C5 pack includes a duplex personalised letter with a thermally printed plastic card, tipped on and matched to the letter, a personalised voucher booklet for redemption at the recipient’s newsagent, an A5 10pp Welcome Booklet with embossed cover and wallet on the back page, plus a DL flyer.

Using a daily data feed sent via SFTP, an automated system and workflow sends production files directly to the letter, voucher printer and card producing systems. Very quickly, books, letters and cards are personalised, then only two hours later the voucher booklets are collated, matched and stitched. The voucher booklet and DL flyers are hand collated into the Welcome Booklet. This is enclosed with the letter and personalised card into a C5 outer envelope. We tailor voucher numbers to the individual customer based on the number of papers they want.

The packs are mailed first class guaranteeing the Times Welcome packs arrive within 48 hours 98% of the time and their customers continue to receive the high levels of service they naturally expect.

Argos Home Optipost Brochure

Quantity c.250k per campaign

Argos were looking for an engaging way to send their customers a personalised branded voucher that they could use to both drive the recipients into store and to track their response. They were already sending out vouchers within an envelope, but felt this lacked the impact required to encourage customer interaction.

Our solution was to create an optipost mailer that featured integral personalised vouchers within an editorial style homewares brochure. This allowed us to keep the cost comparable to the previous enveloped version while making it more visually appealing and on brand.

This piece was a prime candidate for using our digital hybrid solution as the variable elements were all single colour, so was produced using our Kodak Prosper Heads located on our 12 Colour Press with Cut Star.

We have had positive feedback from Argos and Homebase who have experienced the benefits of our investment in the Prosper personalisation equipment, as Samantha Harris, Home Retail Group Print Buyer & Direct Mail Co-ordinator explains:

 ‘Incorporating the personalised vouchers inside the sealed One Piece Mailer gives the double benefit that the vouchers reward our customers and also enable responses to be measured, helping tailor future relevant offers and rewards to our customer base. The vouchers also act as a call to action for the piece, encouraging customers to visit our stores.’  

 

Sky CBC Mailer

Quantity 500,000

Sky were looking for a high volume low cost mailer to inform customers about changes to the Sky Store in order to prompt customers to buy in to Sky’s revised offering.

Due to the cost and volume considerations the levels of innovation and product development were kept to a minimum to create a simple, engaging piece with a clear and informative message. The Kodak Prosper Heads located on our 12 Colour Press with Cut Star were the most cost effective way to produce this variable mail piece.

By using our Impact Gluing resources we were able to produce a piece that was glued on all three edges, therefore qualifying for a CBC mail discount and reducing Sky’s postage costs by 2p per item.

This is a piece we produce for Sky on an ongoing and regular basis and demonstrates the effectiveness of our high volume digital hybrid solution.

Etsy Pamphlet

Customer - Etsy

Quantity - 20,000

Stock - 250gsm Uncoated Cover / 90gsm Uncoated Text / 80gsm Uncoated Silk

 

Etsy wanted to send out a 20,000 unit naked mailing door drop that reflected the unique nature of their business while encouraging customer engagement with their brand. The brief was to create a print piece that gave potential customers a concise introduction to their product offering, coupled with some editorial creative inspiration and some vouchers as a final nudge towards purchase.

In order to move away from a more conventional design, we worked closely with their agency to help them add a point of difference to the brochure. This was acheived by incorporating a loose sheet of Etsy branded wrapping paper and some tear-off gift tags, to complement the handcrafted feel of the products sold on their site. This also gave them some secondary marketing potential if the paper and tags were passed on to a customer’s friends or family.

This innovative design element combined with a glued on £5 gift voucher ensured that the campaign had a response rate of over 8%, far exceeding the anticipated response rate for a mailer of this nature.

The project ran quite smoothly with only one minor issue, when the artwork for the cover was incorrectly supplied. To save time our in-house designer simply picked it up and re-formatted it to ensure it was ready to go on time.

DOG'S TRUST CHRISTMAS CARD

Customer - Dog's Trust

Quantity - 494K across 44 different creatives

Stock - 250gsm Silk

 

The Dog’s Trust wanted to send their sponsors a high quality Christmas card as a thank you for all their donations.  The design was to stand out among conventional card designs and also to be

personalised for the 44 different dogs that could be sponsored.

Their designers had already imagined a cut out snow globe image featuring one of the sponsored dogs in its centre. We were able to enhance this further with a ‘snow’ covered acetate window for an authentic wintry feel.

The challenges for this job were firstly to print the multitude of designs, which we did using plate changes, as printing them digitally would have been cost prohibitive. Next we had to work out how to create the piece mechanical in one process; we did this by mounting our label applicator onto our folder gluer which gave us the production capabilities to finish the product in one pass. Finally in our mailing house, we had to ensure that nearly 500k cards were put into correctly personalised envelopes and mailed on time.

For this project, the manufacturing and mailing both went smoothly and customers received their thank you cards in time for Christmas.

Iceland Van Mailer

Customer - Iceland

Quantity - 5 million

Stock - 170gsm Silk

 

Iceland was looking for a unique and innovative way to promote their frozen delivery service. Rather than just having a standard shaped mailer they wanted something that immediately stood out on the door mat and clearly showed the customer what the piece was about before they opened it.

Our product development team had previously mocked up a van design for one of our other clients and though this could be the perfect ‘vehicle’ for Iceland’s offer.  The client really liked the idea and we supplied their design team with the template so they could create the content.

Achieving such high personalised volumes was simplified by using our Kodak Prosper Heads on our Cutstar. The only challenges we faced were ensuring that the die cut shape was exactly where the client needed it to be creatively and that the short folds weren’t too weak when opened. We were able to manage this with a sophisticated die cut shape that worked will from a manufacturing point of view.

Iceland loved the look and feedback of the piece and although they weren’t able to provide us with the results of the campaign, they have assured us that it performed much better than anticipated.

Next 'A Sense of Occasion' Mailer

Customer - Next

Quantity - 200,000

Stock - 50gsm Gloss Cover / 150 gsm Text

 

Next wanted a standalone brochure to showcase their collection of seasonal occasion wear.  As the creative was very glamorous, with the majority of pages featuring hero model shots, they wanted the piece to feel as premium and stylish as the designs within it.

Our Commercial Director presented various special finishes to the client. Next opted for the soft touch spot varnish option, and combined this with rose gold foil blocking for the brand logo, giving the brochure both a high-end look and feel, increasing Standout.

The piece was then poly-wrapped with a high quality 30 micron opp poly-wrap, which complemented the tactile nature of the soft touch varnish by emitting a crisp rustle when held. During poly-wrapping we also applied the inkjet personalisation.

The main challenge we faced was ensuring that the special finishes didn’t compromise our ability to personalise the piece. By using spot soft touch varnish finish as opposed to a soft touch laminate, personalisation areas were left clear to enable the best possible Inkjet quality at efficient speeds to keep costs down.

 

Both the Next Procurement team and the Next Marketing department were overjoyed with the finished product.  Although the actual ROI is not yet available, the indications from the initial responses are that the additional costs for the specialist finishing have more than justified the additional outlay.

 

 

 

CUSTOMER TESTIMONIALS

  • 27th Jan 2015

    I wanted to email you to say how much I have loved working with Eclipse and Eclipse 4DM especially over the last few months . The team of Simon and Ken have done you proud, as it is always a...

  • 26th Jan 2015

    I am happy with the overall services Eclipse have provided for the spring clean mailer. Especially their eye to detail and spotting some errors on the vouchers. I am pleased to see that they...

  • 13th Jan 2015

    I just wanted to say how brilliant, proactive, intelligent, and thoughtful Sophie and Cara have been whilst working on the job we have going through at the moment.

  • 1st Dec 2014

    I just want to say a massive thank you for all your help this week and especially with this job, your guidance has been invaluable.

  • 3rd Oct 2014

    Thank you so much Neil – 100% service as always!

  • 23rd Sept 2014

    Just to say we got the magazines on Friday and there is much excitement here as we all think they look fab! Thank you very much!

  • 21st Aug 2014

    Really pleased with the finish on the cover and the overall print quality. Please pass on our thanks to all. Another excellent job...

  • 15th July 2014

    Thanks Andy, You have been great to work with and extremely thorough which was a great relief on our first job with you.

  • 3rd July 2014

    THANK YOU so much for noticing the missing PEFC logo on the Regional Cover. This enabled us to amend the MAIN , ROI and MINI covers along with the REGIONAL . In the words of Matt “YOU...

  • 17th Apr 2014

    Many thanks for the update, that’s great news, as I know they were desperately needed for Easter, despite them not telling us that beforehand! I just wanted to take this opportunity to...

  • 9th Apr 2014

    This is a BIG thank you to each and everyone of you that has helped me land the clothing specific publication. The Direct Mail copies have landed on my desk and look AMAZING! I really mean this...

  • 8th Apr 2014

    I’m really grateful for both of yours help on this job! I was dreading doing this as it’s not really an area I know much about but you’ve both been a great help and I really...

  • 27th Mar 2014

    Good afternoon Lydia, Thank you very much for sending all the completed and approved adverts; you have been very responsive to feedbacks and I must thank you for all the time you took to create...

  • 26th Mar 2014

    Just to say that the catalogues file copies arrived today. They look great! Thanks very much for managing this and please pass my thanks to everyone else involved too.

  • 19th Mar 2014

    Thank you for all your help on this one. Really happy with how you guys managed this project and a big thanks to Amanda particularly.

  • 11th Mar 2014

    We have run with you guys the last few campaigns now, and Lee has been doing a brilliant job for the card campaigns.

  • 25th Feb 2014

    I have my file copies now and they look brilliant! Please pass my thanks on to everyone on the shop floor - they did a great job!

  • 5th Feb 2014

    Great feedback on Lee from the client today, “legend” was the word used!!

  • 4th Feb 2014

    On the ball as usual. Many thanks for all your help again, the turnaround on production has been awesome which has kept others at bay sniffing around for the business. Your Customer Service...

  • 20th Jan 2014

    Many thanks to you and the team for all your hard work again this week in getting our items despatched early for me. Great stuff!!

  • 17th Jan 2014

    Many thanks to you & the team for the sterling efforts that have been put in over a number of weeks to make this happen. It is very much appreciated. Please pass on my gratitude the team...

  • 29th Nov 2013

    Wow - the file copies have just turned up of the latest catalogue and they look great!

  • 31st Oct 2013

    A big thank you to the Eclipse team - I have just received my file copies on time and they look excellent!!

  • 25th Oct 2013

    I just wanted to thank you for all your work over the period of getting this quoted correctly - You've been brilliant!

  • 24th Oct 2013

    Just wanted to say that we are very impressed with the quality of the inserts and booklets that you are sending into us. From the way they are stacked, the signage, the way they are presented...

  • 23rd Oct 2013

    James has just dropped off the catalogues - Just to say they look great, please pass on our thanks to all involved.

  • 22nd Oct 2013

    Sophie did a great job for me today. Painful is too kind a word for this mailing, but we’ve delivered it!!!! Really pleased that she was able to help ensure that it was mailed, despite...

  • 16th Oct 2013

    Onsert samples have turned up here, they look lovely - Thank you!

  • 13th Oct 2013

    I just wanted to thank you for all your hard work over the period of getting this job quoted correctly - You've been brilliant.

  • 9th Oct 2013

    The file copies look great (even with low res artwork!) - Thanks so much for your help on this one.

  • 8th Oct 2013

    I just wanted to drop you both a line to say thanks for all your work on the Brochure, the client are saying it looks amazing and they are really delighted with the quality, as are we - Please...

  • 26th Sept 2013

    Thanks for the copies of the catalogue which I received today... You’ve done a nice job and I look forward to seeing the stickered versions too.

  • 18th Sept 2013

    I just wanted to say a big thank you for doing such a fantastic job on the calendars, everyone really love them, which is just great!!!

  • 2nd Sept 2013

    Just read Eclipse 4DM has been made the short list for direct mail printer at the print week awards - congratulations! Gives me confidence that I am using a relevant and respected printer.

  • 3rd Sept 2013

    We delighted to announce that following the judging of the PrintWeek Awards 2013, our entry has been voted as a finalist in the Direct Mail Printer of the Year category. This is a tremendous...

  • 4th Sept 2013

    I just want to say that everything went really well with the press pass and as always Scott and Simon were 100% helpful and a real pleasure to work with.

  • 1st Sept 2013

    Please pass on my thanks and appreciation to all concerned in the swift turn round of stock.

  • 23rd Aug 2013

    Just to let you know that everyone is really happy with the latest catalogues, both well printed and with the new brand look very good!

  • 15th Aug 2013

    The client has the file copies and they love them!...many thanks for great job.

  • 1st Aug 2013

    I think the print looks fantastic on the booklets, it looks the best one we have done to date. The images come up so well and the colours have really held.

  • 2nd Aug 2013

    You’ve done a fantastic job in getting this mailing out on time given that we were so late with artwork. Read More »

  • 17th June 2013

    Just wanted to express my thanks for not only the quick turnaround on the order but also print quality and packaging. Thanks again and any future orders will be coming your way.

  • 16th June 2013

    The client was very happy with the magazine so please pass thanks to everyone who had a hand in the production at Eclipse!

  • 6th June 2013

    Great News and no issues with your stock, I’m happy. Thanks for all yours and Tom’s efforts, you’ve been so helpful.

  • 4th June 2013

    Thanks for dropping in the samples of the brochure last night. I’ve just had a really good look at them and I would ask you to please pass on my thanks to whoever the press operator was...

  • 16th May 2013

    This item has been delivered and booked in, not bad in less than 24 hours

  • 13th May 2013

    We are delighted with the print job so thanks to you all for a fabulous job and your endless patience while we faff about this end!

  • 30th Apr 2013

    Just a quick note to let you know that everything went very well with the press pass yesterday. As always, Simon and Scott were very helpful – they really are a pleasure to work with and...

  • 29th Apr 2013

    Thanks for all your help with sorting out good press pass times and the amended proofs that we needed. I look forward to working with you all again within a couple of months. Read More »

  • 12th Apr 2013

    What we appreciate most of all is the high quality service and end product we have always had from Eclipse. Many thanks to you and the team with special mention to Amanda.

  • 4th Apr 2013

    Just to let you know the client is very happy with the magazine, thank you for all your hard work.

  • 7th Mar 2013

    Client called to say that our “service is outstanding and the product is perfect, it’s such a pleasure to deal with us".

  • 28th Feb 2013

    A job well done! Thanks to you and the repro team for sorting out the anomalies on our artwork and ensuring that the job was able to run yesterday as you had promised. I will be in touch again...

  • 26th Feb 2013

    The new XL106 press is fabulous! The clarity, detail and colour of the clothes and the skin colours of the models were so much better than we achieved with our previous brochure. The fact that... Read More »

  • 27th Feb 2013

    I just wanted to send you a quick note to let you know how pleased I was with our brochure press pass yesterday - the new XL-106 press is fabulous!

  • 22nd Feb 2013

    Many thanks to everyone for another great job from Eclipse. It takes a lot of stress away from me, knowing that the guides will be clearly labelled and well boxed up for our distribution staff...

  • 20th Feb 2013

    Just had a look through the advanced copies – they are looking good, well printed and trimmed, and being able to use 4 colours for all languages this year is a definite improvement.

  • 12th Feb 2013

    We have just received the guide and are absolutely delighted with the print and paper quality - Also, thank you for the beautiful job on the cover. I know the solid blue back cover next to the...

  • 11th Feb 2013

    Thanks so much to everyone for working so quickly to meet deadlines when we had slipped a bit. Your cooperation and flexibility is much appreciated. Please let your colleagues know we appreciate...

  • 31st Jan 2013

    The client is really happy with the inserts so great job!!

  • 17th Jan 2013

    File copies here and they look great!

  • Woodland Trust

    Hi Shona, thanks for all the work you did on the appeal you’ve been brilliant! Everything appears to be OK so we can hopefully just sit back and count the money. Read More »

  • Precision Creative & Media

    The file copies have arrived and they are a thing of beauty, they look lovely. Many thanks Elisa and Andy for doing a fantastic job on this. Read More »

  • Alfa Travel Feedback

    I would just like to say thank you for all the help you have given in getting the summer booklet off the ground and as this was the first time we have used Eclipse we have been more than happy... Read More »

  • Howdens

    I just wanted to say a massive thank you! for all your hard work on the kitchen brochures.  The main brochure looks brilliant, as I’m sure the A5 and Scottish versions will... Read More »

  • Volvo

    Just seen the copies of the magazine, really happy and just wanted to say thanks. Read More »

  • Game Set & Match

    Please pass on our gratitude to your supporting cast who accomodated our challenging requirements yesterday, specifically yourself, Robin, Steve & Mark on press, Graham in data services... Read More »

  • Echo Brand Communications

    I have been dealing with Sarah Ball for the last couple of weeks and I have to say that she has been excellent and a pleasure to deal with. Mike tells me that she has only recently joined so... Read More »

  • Chaterhouse

    Thanks again for your help this month (and every month!). Your flexibility and cool head is so appreciated! Read More »

  • RRD Tesco Flybe Mailing

    I've received my seed pack and it was great. Really impressed with the gluing, sufficient to hold the piece and light enough to open really easily - good job and thanks to you and the team... Read More »

  • Echo

    You’ve been brilliant throughout the entire project so thanks for all of your work and help. Read More »

  • Argos

    As you know I love working with you and your team at Eclipse. I especially enjoy the banter I have with Ken... Read More »

  • William's Lea

    Just a quick email to say a big thank to you and the team for all your support and effort in getting the above project delivered on time and with little or no issues. Particularly with been... Read More »

  • All Leisure Holidays

    Thank you for the standard of work just printed for the India piece - we are really happy. Read More »

  • The Woodland Trust

    Broadleaf, Regionals and Annual review all look great so thank you for a top job! Read More »

  • NEXT

    I just wanted to say thank you -  it looks great. We're really happy with the quality and finish. Read More »

  • Next 10/6/16

    Just wanted to say thanks very much for the Mens DM brochure – another fantastic brochure produced by Eclipse.  Please can you thank everyone who was involved.  It’s gone... Read More »

  • 14th February 2017

    Just a note to say thanks for everyone's efforts on the Shoe Mailer. It looks fantastic - one of the best piece of DM we've ever produced.